Branded equipment is a new direction in industry of “Modern-Expo”.
Branded bar is the powerful instrument in promotion of trade mark goods. In opinion of marketing specialists, the main advantage of POS-materials as marketing instrument is their accessibility and guarantee of publicity contact. A customer sees them exactly in the moment of purchase, that creates the effect of immediate influence.
Original bars (luminous, solid and whimsical form) are far more effective, than posters, or other POS-materials, because attract more attention; stand out against a background of the usual trade equipment. Branded bars often are the reason of accomplishing of the first purchase, because the surprise gives a consumer impulse, unlike the palling, standard instruments of sales. For today, the “Modern-Expo” already actively works in this direction, co-operating with well-known brands as “Sniejka”,“ÀVÊ”, “Êyiv-Conty”, “Roshen”, “Korona”, “Gaysyn”, “Òorchyn Product”, “Slavoliya”, “Nemiroff”, “Nestle”, “Phillip Ìorris” and others. Brand equipment is relevant practically for all product segments in supermarkets - grocery, alcoholic group, foodstuff, clothes and footwear, perfumery and cosmetics, household goods and others. Technical potential of company allows to produce bars of any constructions from metal, wire, wood, laminated slab, glass or plastic. The brand equipment for alcohol beverages and cosmetics was represented on the display of company.
