Several ideas according alcohol sale from a store fixtures producer
The market situation
The store fixtures market, including equipment for alcohol presenting and saving, develops dynamically. Ukrainians more and more often treat themselves to expensive drinks. That’s why producers and importers develop new and new trade marks in the market.
Several years ago we had no visual separation of alcohol department in self-service shops. Goods of that kind were placed on the same shelving with juice, water or sweets. The tendency of alcohol zones making is lasting only for 1-1.5 years in Ukraine. And, taking into the view its results, it is fully justified.
It should be noticed, that now zones of elite alcohol are creating in supermarkets. To stress the status of those products they use specially worked out equipment. So, unusual proposals are necessary from producers of equipment of that kind. Although that direction is only in the beginning of its formation, the process of its developing goes quickly. That’s why we have a necessity to make additional instruments to attract customer’s attention to that department. And there are no trifles in that process.
Right choice
Quality and staying power are important for equipment of that kind. Firstly, you should pay you attention to the index of maximal shelf load bearing. As a rule alcohol is proposed in glass tare, which makes goods heavy and they have a danger to be broken. That`s why shelving should have strengthen shelves. You should pay your attention to the quality of equipment – both materials and makes.
Sizes of shelving and quality of their coating have no less important role. There is no standard height. They use shelving from 1 m to 3 m high. It is important if there are plans to store some goods in a trade hall (on top shelves). It is comfortable for customers to have an opportunity to touch top shelves without special efforts. And producers of drinks are interested in the big quantity of shelves.
The length is fixed by mass and size of products, which will be placed there. It should be taking into account that longer the shelf is, worse the strength is. Depth of shelving depends on base shelf`s width, the size of which can be 500 or 600 mm.
In order to avoid rust, they coat shelving with special coating, which can keep products in their primordial look for long. You should pay your attention to the colour range of shelving. Well illuminated shelving with dark shelves will be perfect for demonstration of elite alcohol. Shelving of standard colours they use for alcohol of high and middle prise segments.
If you need attract customer`s attention rightjust to shelves with alcohol, the design will have an important role in the sale process. Now alcohol departments have a necessity to stock some goods in a trade hole. And it is important that visitors should think that is designers` decision.
We have new systems in that market very seldom. Practically each client asks to add some individual element and as a result, in future it becomes a standard proposal.
Prices
Price of equipment depends on many factors. Here quality and quantity of used materials, technology of producing, standard or unusual decisions are important. The market of that equipment is very young, that’s why it is too early to talk about equipment of different price segments. As a rule, we make individual things using wooden and other materials. Because of big weight of alcohol goods shelf bearing load has its role. As a result of all those conditions, we can say that equipment for alcohol belongs to groups of middle and high segments.
Prognosis
Possible prohibition of alcohol advertising can stimulate further developing of trade equipment for alcohol goods producing in future. Taking into the consideration those strained conditions of promotion, specially worked out brand shelving will become one of the most important instruments of a trade mark.
Nowadays «Modern-Expo» is one of not many Ukrainian producers, which make original shelving for alcohol goods. In most cases retailers use minimally decorated standard shelving. Taking into the consideration that this direction is young, it is possible that in future other producers will also pay their attention to the development of that segment. Individuality of makes equipment supposes individuality of creating of each detail.
Vlad Nizovtsev
It is difficult to forecast the development of alcohol market. The thing is that it is strongly attached to the legislative base and unfortunately it is not very stable nowadays. But we have a reason to suppose, that we will have the increasing of competitors number in that market in the nearest future. Nowadays we are entering the new stage of alcohol market development, when its producers are beginning to promote their brand directly in places of sale. The direction of elite alcohol is perspective, because the rise in the living standards of our people provokes the rise of their requirements to products` quality. The key to success in this branch is qualitative advertising and development of positive associations with a company’s brand among the population.
Olga Ostroumova
The quantity of asks to equip alcohol department in the original way increases in geometrical progression. You can attract customers` attention to the alcohol trade zone with the help of using of trade equipment, which color and design are different, unusual. Also it is important to create an impression of reliability. Too thin and badly illuminated shelving systems will not interest customers and will not provoke his wish to visit the department. Just because of that «Modern-Expo» uses discount shelving (the shelving with a front leg) as basic shelving for wine departments. It is equipped with illumination and decorated with natural wood. Among original companies` makes are inclined shelves with dividers and illumination for elite alcohol demonstration and also wooden shelving pieces put on, which have cells for drinks storing. Taking into the consideration needs of the developing direction, we expect that new interesting decisions will appear in future.
Yuri Norchuk, regional director (Eastern region)
In our region, Crimea, I saw either adapted minimum decorated standard shelving, or special makes of «Modern-Expo». I am sure that the era of equipment for alcohol is only beginning its way, that`s why I do not except that in future we will have more original proposals in that field from other companies-producers of store fixtures. The only barrier on their way could be lack of powerful manufacture and lack of staff of professional constructors and designers.
The store fixtures market, including equipment for alcohol presenting and saving, develops dynamically. Ukrainians more and more often treat themselves to expensive drinks. That’s why producers and importers develop new and new trade marks in the market. 
Vlad Nizovtsev 
The quantity of asks to equip alcohol department in the original way increases in geometrical progression. You can attract customers` attention to the alcohol trade zone with the help of using of trade equipment, which color and design are different, unusual. Also it is important to create an impression of reliability. Too thin and badly illuminated shelving systems will not interest customers and will not provoke his wish to visit the department. Just because of that «Modern-Expo» uses discount shelving (the shelving with a front leg) as basic shelving for wine departments. It is equipped with illumination and decorated with natural wood. Among original companies` makes are inclined shelves with dividers and illumination for elite alcohol demonstration and also wooden shelving pieces put on, which have cells for drinks storing. Taking into the consideration needs of the developing direction, we expect that new interesting decisions will appear in future.
In our region, Crimea, I saw either adapted minimum decorated standard shelving, or special makes of «Modern-Expo». I am sure that the era of equipment for alcohol is only beginning its way, that`s why I do not except that in future we will have more original proposals in that field from other companies-producers of store fixtures. The only barrier on their way could be lack of powerful manufacture and lack of staff of professional constructors and designers. 