- The company presented its production at the international-level exhibition
The Modern-Expo Company has taken part in «FoodWeekKazakhstan’2007». The international exhibition was taking place in the city of Almaty (Kazakhstan) from the 25th to the 28th of April, 2007. It was the biggest food-direction arrangement in Middle Asia.
The exhibition «FoodExpoKazakhstan» takes place every year since 1995. «Modern-Expo» presented its products in the sphere of store fixtures for the first time. The new concept of check-out counters, shelving for elite alcohol and the metal shelving system «Columb» were among them.
The delegation of «Modern-Expo`s» representatives was headed by the Commercial Director Igor Myronchuk. Åxport Director Andriy Kolpakov, senior manager of export-import department Tetyana Semenyuk and senior manager of our branch in Zaporizhzha were members of the delegation.
Andriy Kolpakov (on the photo, at the right) about the trip and «Modern-Expo`s» potential in the market of Kazakhstan.
«Modern-Expo» and FoodWeekKazakhstan’2007 «Our stand looked like, paraphrasing the well-known saying, «the island of light in the dark kingdom». Our equipment basically was painted in creamy-white color and it shaded the red color of our presented check-out counter very well. That combination and a special illumination let us to be noticeable. By the way, for our decision in stand design we got the Diploma from the organizers of the exhibition – International Exhibition Association «TNT Productions, Inc.».
The attendance of our stand was enough high. Earlier, before our participation in the exhibition, «Modern-Expo» was not widely well-known in Kazakhstan. That`s why our top priority task was to broad knowledge about our brand.
Talking about the exhibition, it should be noticed that there were a lot of representatives of producers of technological equipment, which is used in cook, meat and confectioner’s shops».
«Modern-Expo» and Kazakh retail: prospects of collaboration
«Accepting the decision to participate in the Exhibition, we meant that the trip to that country will let us to explore the possibilities of local retail. It is necessary to know local traditions and preferences concerning equipment for further work in the country. Moreover, visiting of the trade squares helped us to supplement theoretical marketing information with practical observation regarding the developing potential of this or that retailer. During our first visit we limited ourselves to learning of the market of economical center of Kazakhstan – Almaty.
Our command not only succeed in working at the exhibition, but also in further collaboration discussing on meeting representatives of Kazakh retail. Both shops which we had an opportunity to look at, and talks with local retailers, give us a reason to assert that the market of this country is perspective and interesting for «Modern-Expo». In some time it will be possible to talk about more concrete results of the trip, because meetings and presentations of the company are just the beginning of collaboration.
The Modern-Expo Company has taken part in «FoodWeekKazakhstan’2007». The international exhibition was taking place in the city of Almaty (Kazakhstan) from the 25th to the 28th of April, 2007. It was the biggest food-direction arrangement in Middle Asia. 
«Our stand looked like, paraphrasing the well-known saying, «the island of light in the dark kingdom». Our equipment basically was painted in creamy-white color and it shaded the red color of our presented check-out counter very well. That combination and a special illumination let us to be noticeable. By the way, for our decision in stand design we got the Diploma from the organizers of the exhibition – International Exhibition Association «TNT Productions, Inc.». 