or Several practical advices about equipping of jeweller’s store
Inspiriting our buyers from the first step
It is known, that requirements to store fixtures producing are stipulated by the main point of the propose product. The presentation of goods of that kind has its peculiarities.
People do not buy jewelry every day. Its is a holiday for many people to visit a shop of that kind. That`s why the main task of the owners is to make their best to increase customers` inspiration, beginning with their first step in the shop. Décor of windows and design of store fixture have an important role in that process
The most widespread association by jewelry is Empire style. Elements of that direction or present in the design of interior of shops, where elite tableware is sold. If the owner decided to make shop in Empire style, store fixture should be combined with it in the best way and not to be «grey», featureless. Most likely, that store fixtures, which are produced for jeweler’s stores, should be the most luxurious, brilliant and decorated . It is often made of dark wooden.
The common distinguishing feature for store fixtures, which are used in jeweler`s stores, is using of big quantity of mirrors and lights. Some of owners try to modernize their shops, using the classic style. Store fixtures of classic forms can accentuate the luxury of jewelry. For example, with the help of natural wooden.
Perfect combination – jewelry on «island»
Talking about the decoration of windows in general, we should notice that jewelry is an easy and little good and it is mostly in the same color gamma. Usually display counters and expositional windows are used for presentations of jewelry. They should be placed, taking into the consideration peculiarities of the trade space. There are wall-type and island-type display counters. Store fixtures of different forms should do the function of perfect presentation in their best way. For that purpose, a producer should make it in the way, when it would be easy to see each good and each price. Moreover, the process of taking out of jewelry of the counter must be fast and simple.
Wall-type windows can be situated both autonomy and behind display counters, in arches and niches of the building. Of course, goods, which are placed behind, must be bigger. Often those counters are used for the presentation of accompanying goods, such as souvenirs, expensive tableware and ceramic. Working with island-type counters, you should not forget, that furniture of that type foresees professional salesmen, who pay a lot of attention to their customers
Design of store fixtures should go with design of the whole shop. Some producers of equipment have their own design-studios. Specialists say, that trade with the help of display counters will be always actual for that kind of goods. That is the special feature of jewelry – they look better on the counter!
Color likes light
There are not a lot of color decisions in that field. As a rule, according to tradition they use wooden of different colors. For example, most equipment, which was produced by «Modern-Expo» has the colour of calvados pear-tree.
Color is one of «the main heroes» of jeweler’s stores decorating. The attractiveness of jewelry increases with the help of good light. The most expensive kind of lighting is optic-fibre systems, which give a pleasant white light. But not all owners can let themselves to buy such an expensive light, that`s why most shops use halogen, metal halogen and fluorescent lighting. Light should not be too bright. The exception can be only making accent to a the concrete thing.
In conclusion about mistakes…
Unreasoned using of mirrors in jeweler`s shops draw away customer`s attention form goods. Combination of metal, precios stones and lighting are already difficult for eyes. The presence of big quantity of mirrors can overstep the limits. Of course, mirrors are important in the interior of shops of that kind, but they should rather be placed in design of buildings, than in counters
or Several practical advices about equipping of jeweller’s store
The common distinguishing feature for store fixtures, which are used in jeweler`s stores, is using of big quantity of mirrors and lights. Some of owners try to modernize their shops, using the classic style. Store fixtures of classic forms can accentuate the luxury of jewelry. For example, with the help of natural wooden. 
Wall-type windows can be situated both autonomy and behind display counters, in arches and niches of the building. Of course, goods, which are placed behind, must be bigger. Often those counters are used for the presentation of accompanying goods, such as souvenirs, expensive tableware and ceramic. Working with island-type counters, you should not forget, that furniture of that type foresees professional salesmen, who pay a lot of attention to their customers 
Color is one of «the main heroes» of jeweler’s stores decorating. The attractiveness of jewelry increases with the help of good light. The most expensive kind of lighting is optic-fibre systems, which give a pleasant white light. But not all owners can let themselves to buy such an expensive light, that`s why most shops use halogen, metal halogen and fluorescent lighting. Light should not be too bright. The exception can be only making accent to a the concrete thing. 