- Results of the All-Ukrainian rating program GUARDS (Rating of brands)
Results of the project «GUARDS OF BRANDS – 2008», organized by All-Ukrainian rating program GUARDS, have been announced. Its aim was to estimate the value of the most expensive brands of Ukraine.
The project GUARDS was established by PH GALYTSKI KONTRAKTY in 2004. It is remarkable, that the participation in it is free, what supposes its objective estimation. According to its organizers`, the methodology of the estimation is appreciably completing and improving each year. The final result of GUARDS OF BRANDS – 2008 was represented as a range of brands according to their value in different markets – FMCG, financial and industrial.
The organizers` calculation of the project have certified the growth of Modern-Expo brand`s value for 70% comparing to analogous last year indices. Modern-Expo has increased for 3 points in the branch rating of GUARDS. It is interesting, that the experts have made a general rating. According to it, Modern-Expo has been reckoned with 200 the most expensive brands of Ukraine.
