Equipment for Hypermarket Pyaterochka Maxi in Kostroma
Modern-Expo became supplier of equipment for Russian retailer X5 Retail Group.
In Kostroma, on December 19, 2011 this operator announced the opening of the sixth hypermarket of economy class Pyaterochka Maxi. The store’s format is Cash-and-Carry. The new store with trading area about 3000 square meters will daily serve thousands of customers, its assortment includes more than 7000 items, 65% of them are food products.
Format Pyaterochka Maxi is aimed not only at pure retail, but also at small wholesale sales to final consumers, including B2B and HoReCa segments.
The main competitive advantage of Pyaterochka Maxi is the best prices. Retail price on each item selling every day is controlled and can not exceed the lowest price for similar goods found in competitor’s shops. Wholesale buyers will receive an additional discount about 10% -15%.
X5 Retail Group has been successfully developing in Kostroma region. At Today in the region there are nine stores in format of soft discounter, and Modern-Expo remains reliable partner for the retailer as supplier of commercial equipment for new facilities.
